Our Campaigns

Explore our market-focused campaigns, which aim to expose irresponsible corporate practices and accelerate transition towards environmentally and socially beneficial solutions. Here are all the campaigns we have run so far. 

Filter & Sort
Growing the Good 1

Growing the Good


Consumption of animal products such as meat and dairy has increased at an unprecedented pace since 1950s, with people in the Global North now consuming more than twice what is considered healthy. The number ...

Fossil Fashion 2

Fossil Fashion


Today’s fashion industry has become synonymous with overconsumption, a snowballing waste crisis, widespread pollution and the exploitation of workers in global supply chains. What is less well known is that ...

Talking Trash: the corporate playbook of false solutions to the plastic crisis

Talking Trash


Plastics are problematic across their lifecycle; from extraction and refining to consumption and disposal they cause pollution on land, and oceans, threatening marine ecosystems, leading to toxic emissions a...

Fishing the Feed 1

Fishing the Feed


The ocean covers two-thirds of our planet and plays a crucial role in sustaining life on Earth. However, overfishing, pollution, growing demand for natural resources and climate change are placing ocean ecos...

Food Fortification 1

Food Fortification


Micronutrients are essential vitamins and minerals that people need to develop and maintain good health. While the best way to prevent micronutrient deficiencies is to maintain a diverse and healthy diet, nu...

Dirty Fashion 1

Dirty Fashion


The fashion industry is one of the most polluting industries on the planet. According to the World Bank, 20 percent of water pollution globally is caused by textile processing, making it the second biggest p...

Milking It 1

Milking It


Infant and young child feeding is key to improving child survival and promoting healthy growth and development worldwide. Although the World Health Organisation (WHO) strongly recommends breastfeeding as the...

Carpet Recycling

Carpet Recycling


The concept of circular economy provides the blueprint on how we can bring our consumption back within planetary boundaries. Our campaign has focused on the carpet industry, where circular alternatives exist...

Bad Medicine 1

Bad Medicine


One frequently overlooked cause of anti-microbial resistance (AMR) is environmental pollution from raw materials used to make antibiotics at the very beginning of the supply chain. Our campaign focused on th...

Cutting the Crap 1

Cutting the Crap


Changing Markets is working with our partners to make resource efficiency very concrete and tangible by focusing on the retail sector, through our campaign Cutting the Crap.

Acrylamide in food 1

Acrylamide in food


Our food should be safe to eat and contaminants should be eliminated as much as possible by the industry and where needed, with strong regulations. The presence of acrylamide, a carcinogenic and genotoxic co...

Running on Empty 1

Running on Empty


Our campaign on water identified efficiency of use, as the fastest, cheapest and simplest action to take in order to address the current water crisis. The campaign was focused on South Africa, as there are f...

Protecting the Krill 1

Protecting the Krill


Our campaign focused on asking big retailers in the U.S. and UK to drop omega-3 supplements based on krill and to protect the Antarctica.

Latest Press Releases

Other Media & Publications