Our approach is based on two key ideas:

• Sustainability is an urgent challenge to which most solutions already exist
• Market forces can be leveraged to drive rapid and self-reinforcing change towards a more sustainable economy.

Changing Markets was formed to accelerate this transition.

Campaigns

Growing the good

Growing the good

Fossil Fashion

Fossil Fashion

Talking Trash

Talking Trash

Fishing the feed

Fishing the feed

Dirty Fashion

Dirty Fashion

Milking it

Milking it

Carpet recycling

Carpet recycling

Bad medicine

Bad medicine

Cutting the Crap

Cutting the Crap

Media & publications

Read our publications, press releases and news stories.

Multimedia

Watch the latest videos on our campaigns.

Publications

Download our latest studies, reports and letters.

Press releases

Read our latest press releases.

In the media

Read the news stories about our reports.

Campaign spotlight: Fossil Fashion

Behind the climate pledges and environmental commitments of fashion brands there’s a dirty secret hiding in your clothes. Fast fashion is propped up by fossil fuels
which are used to make synthetic fibres such as polyester and keep us addicted to oil and gas in the middle of a climate emergency.