Our approach is based on two key ideas:

• Sustainability is an urgent challenge to which most solutions already exist
• Market forces can be leveraged to drive rapid and self-reinforcing change towards a more sustainable economy.

Changing Markets was formed to accelerate this transition.

Campaigns

Growing the good

Growing the good

Fossil Fashion

Fossil Fashion

Talking Trash

Talking Trash

Fishing the feed

Fishing the feed

Dirty Fashion

Dirty Fashion

Milking it

Milking it

Carpet recycling

Carpet recycling

Bad medicine

Bad medicine

Cutting the Crap

Cutting the Crap

Media & publications

Read our publications, press releases and news stories.

Multimedia

Watch the latest videos on our campaigns.

Publications

Download our latest studies, reports and letters.

Press releases

Read our latest press releases.

In the media

Read the news stories about our reports.

Campaign spotlight: Trashion

The amount of second-hand clothing flowing to Kenya from global sources has grown significantly in recent years, a torrent that amounts to 17 items of clothing every year for each Kenyan, up to 8 of which are waste from the start. The system of used-clothing trade is currently at breaking point, with over 900 million items sent to Kenya from around the globe in 2021. Watch the online documentary of our investigation Trashion: The stealth export of waste plastic clothes to Kenya. Read the press release here.