Our approach is based on two key ideas:

• Sustainability is an urgent challenge to which most solutions already exist
• Market forces can be leveraged to drive rapid and self-reinforcing change towards a more sustainable economy.

Changing Markets was formed to accelerate this transition.

Campaigns

Growing the good

Growing the good

Fossil Fashion

Fossil Fashion

Talking Trash

Talking Trash

Fishing the feed

Fishing the feed

Dirty Fashion

Dirty Fashion

Milking it

Milking it

Carpet recycling

Carpet recycling

Bad medicine

Bad medicine

Cutting the Crap

Cutting the Crap

Media & publications

Read our publications, press releases and news stories.

Multimedia

Watch the latest videos on our campaigns.

Publications

Download our latest studies, reports and letters.

Press releases

Read our latest press releases.

In the media

Read the news stories about our reports.

Talking Trash: the corporate playbook of false solutions to the plastic crisis

Delay, distract and derail. A ground-breaking new report from the Changing Markets Foundation reveals how, behind a veil of nice-sounding initiatives and commitments to address the plastics crisis – the plastics industry, consumer brands and retailers – have obstructed and undermined proven legislative solutions to the crisis for decades.