• Sustainability is an urgent challenge to which most solutions already exist
• Market forces can be leveraged to drive rapid and self-reinforcing change towards a more sustainable economy.
Changing Markets was formed to accelerate this transition.
The amount of second-hand clothing flowing to Kenya from global sources has grown significantly in recent years, a torrent that amounts to 17 items of clothing every year for each Kenyan, up to 8 of which are waste from the start. The system of used-clothing trade is currently at breaking point, with over 900 million items sent to Kenya from around the globe in 2021. Watch the online documentary of our investigation Trashion: The stealth export of waste plastic clothes to Kenya. Read the press release here.
