Germans are the packaging waste champions of the European Union. But German consumers are starting to demand action: a large majority think producers and retailers are not efficient enough when it comes to packaging. Also, more than 75 per cent of people would choose the eco-version of a product, when given information about comparative resource use. These and other findings are the outcome of a survey commissioned by the Deutsche Umwelthilfe for this background paper. In addition, the paper summarizes key findings of the ‘Cutting the Crap’ campaign. Supermarkets and drug stores are called upon with concrete actions and examples to ‘cut the crap’, and political measures are presented.