The Meat Agenda: Agricultural Exceptionalism and Greenwash in Brazil
As Brazil prepares to host the 30th conference of the parties of UNFCCC (COP30) in heart of the Amazon, the country is positioning itself as a global climate leader with ambitious emissions reduction targets of 59-67% by 2035. Under President Lula, there have been laudable achievements: deforestation fell to the lowest rate in nearly a decade in 2024, significant progress after the acceleration under President Bolsonaro, and the government has made meaningful advances in hunger reduction.