Antarctica is the world’s last great refuge, guaranteed by treaty to be free from commercial exploitation. Unfortunately, this protection doesn’t extend to the Southern Ocean that surrounds Antarctica, leaving its immense marine life vulnerable. The previously pristine ocean that surrounds Antarctica, untouched and unexploited by people and corporations, is now under attack posing serious risks to various marine creatures with this “Gold Rush” of the Southern Ocean centered around one species. Unfortunately, it’s the same species that feeds all of Antarctica’s immense marine life, such as penguins and blue whales – krill, a tiny crustacean. Our campaign focused on asking big retailers in the U.S. and UK to drop omega-3 supplements based on krill and to protect the Antarctica. We were part of the Lifeline Antarctica Coalition.
Vacuuming Antarctica for krill – The Corporations plundering the Earth’s last Frontier
Around the world, growing demand for farmed fish and omega-3 health supplements is coming at a hidden cost to the Antarctic, one of the last unspoiled oceans on the planet. In the quest to exploit the “pink gold” of Antarctica’s krill as a raw input into both fish farming and omega-3 supplements, this pristine environment and its whales, penguins, seals and birds are dangerously threatened. But it doesn’t need to be this way – and it is time for the companies threatening the Antarctic to hear this message.
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Coalition letter to Wallgreens Boots Alliance
This letter was sent to the CEO of WBA Stefano Pessina to join us in helping ensure protection of Antarctica’s pristine oceans and marine life by removing omega-3 health supplements made from Antarctic krill from your shelves. WBA is the world’s biggest retailer of nutritional supplements and as such they have a special power and responsibility to protect this wildlife sanctuary by reducing humanity’s demand for krill.
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