Milking It

Infant and young child feeding is key to improving child survival and promoting healthy growth and development worldwide. Although the World Health Organisation (WHO) strongly recommends breastfeeding as the optimal way of feeding infants, many women cannot or choose not to breastfeed their children. In those cases, parents are faced with an ever-increasing variety of infant milks. Infant milk is the fastest growing packaged food product with 7% annual growth. Our campaign is focused on the lack of scientific underpinning behind the infant milks that these companies put on different markets. While companies claim that their products are informed by the ‘latest developments in nutritional science’, the wide variety of products on sale within and between countries and the efforts of companies to push expensive premium products call such claims into question.


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