Growing the Good

Consumption of animal products such as meat and dairy has increased at an unprecedented pace since 1950s, with people in the Global North now consuming more than twice what is considered healthy. The number of animals grown for food currently stands at 30 billion, four times the number of humans on the planet, which is having significant negative environmental impacts. Animal agriculture is responsible for 16.5% of global greenhouse gas (GHG) emissions and 32% of all human-caused methane emissions.

Moreover, it requires huge amounts of natural resources, including 70-80% of all agricultural land devoted to growing animal feed and pasture, and around half of all water that is used for food production. Nevertheless, livestock production is forecast to grow further, particularly driven by population growth and the expansion of the middle-classes in emerging economies.

This campaign is focused on the need to rapidly cut methane emissions from livestock and transition to healthier diets with less and better meat and dairy.

Spotlight

High Steaks: How focusing on agriculture can ensure the EU meets its methane-reduction goals

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Reports

Truth, Lies and Culture Wars - report cover image

Truth, Lies and Culture Wars - Social listening analysis of meat and dairy persuasion narratives

This study is a deep dive into information and misinformation on social media around production and consumption of animal products.

Nov 2023 Report
Seeing Stars: report cover image

Seeing Stars: the new metric that could allow the meat and dairy industry to avoid climate action

Addressing methane emissions is essential to limiting the impacts of the climate crisis. However, the animal farming industry is promoting a new metric for measuring methane emissions, that could undermine t...

Nov 2023 Report
Net-zero integrity: Nestlé’s methane blindspot 7

Net-zero integrity: Nestlé’s methane blindspot

In light of its huge contribution towards global warming, this briefing analyses Nestlé’s climate plan to reach net zero by 2050.

Apr 2023 Report
Feeding Us Greenwash: An analysis of misleading claims in the food sector

Feeding Us Greenwash: An analysis of misleading claims in the food sector

This report exposes the rampant greenwashing by the food industry and explores how consumers respond to green claims made by companies.

Mar 2023 Report
Hot Money - website card

Hot Money: 40 Financial Institutions are funding a climate-changing agri-methane footprint

This report focuses on the 20 investors and 20 banks that are funding the methane generating activities of 15 of the leading meat and dairy companies worldwide. Collectively these financial institutions fu...

Jan 2023 Report
Emissions Impossible: How emissions from big meat and dairy are heating up the planet – Methane Edition 1

Emissions Impossible: How emissions from big meat and dairy are heating up the planet – Methane Edition

This joint report with the Institute for Agriculture and Trade Policy (IATP) for the first time estimates the methane emissions of five of the largest meat and ten of the largest dairy companies.

Nov 2022 Report
Methane Matters - website card

Methane Matters: Towards a global methane agreement

At the 2021 Climate Change Conference, over 110 countries joined a pledge to reduce global methane emissions by 30% by 2030. This crucial commitment under the ‘Global Methane Pledge’ came at a time of scient...

Nov 2022 Report
High steaks 02 - website card

High Steaks: Taking methane from animal farming out of its blindspot

Methane emissions in the EU’s livestock sector are expected to drop by a mere 3.7% by 2030 with current policies, which means that the EU will not achieve its 30% commitments under the Global Methane Pledge.

Oct 2022 Report
Stranded in a vicious cycle - Hand -website card

Stranded in a vicious cycle? The case for transformation in animal agriculture

The production of meat and dairy is a significant source of carbon and methane emissions, but at the same time also uniquely dependant on stable climate conditions. In this briefing, we present a survey from...

Jul 2022 Report
Methane Matters: A comprehensive approach to methane mitigation

Methane Matters: A comprehensive approach to methane mitigation

In November 2021, more than 110 countries committed to the ‘Global Methane Pledge’, with the collective goal of reducing global methane emissions by 30% by 2030. This report looks across the three main secto...

Mar 2022 Report
High steaks 01 - website card

High Steaks: How focusing on agriculture can ensure the EU meets its methane-reduction goals

The EU is currently on track for around 17% methane reductions by 2030, which falls short to the 30% target it has committed to by signing the Global Methane Pledge. It is also significantly less than what t...

Jun 2022 Report
Blindpost - website card

Blindspot: How lack of action on livestock methane undermines climate targets

The livestock agricultural sector is the single largest contributor to man-made methane emissions. Enteric fermentation in stomachs of ruminants, such as cows and goats, and manure management is responsible ...

Oct 2021 Report
Growing the Good

Growing the Good: The Case For Low-Carbon Transition in the Food Sector

This report looked at the climate, environmental and health impacts of overconsumption of meat and animal products, current market trends and public policies in this area.

Oct 2018 Report
The New Merchants of Doubt: How Big Meat and Dairy Avoid Climate Action 3

The New Merchants of Doubt: How Big Meat and Dairy Avoid Climate Action

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Jul 2024 Report

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