Dirty Fashion

The fashion industry is one of the most polluting industries on the planet. According to the World Bank, 20 percent of water pollution globally is caused by textile processing, making it the second biggest polluter of freshwater resources on the planet. A full quarter of the chemicals produced in the world are used in textiles and it is also highly resource-intensive. With clothing consumption predicted to soar by 60 percent by 2030 through the rise of ever-faster fashion, the industry clearly needs to change course. Our campaign is focused on the manufacturing of viscose, a man-made cellulose fibre derived from wood pulp, which could be sustainable, but is often not due to its prevalent production methods. The campaign highlights the environmental and social impact of ‘dirty’ viscose production and shines light on the global supply chains.


Roadmap towards responsible viscose & modal fibre manufacturing

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Dirty Fashion: Crunch Time graphic of clothing label

Dirty Fashion: Crunch Time

Almost three years since the first fashion brands and retailers signed up to our Roadmap towards responsible viscose and modal fibre manufacturing, this report evaluates where the global textile industry now...

Dec 2020 Report
Roadmap towards responsible viscose - graphic of clothing label

Roadmap towards responsible viscose & modal fibre manufacturing

This roadmap outlines key principles and guidelines for cleaning up the manufacturing of viscose and modal, and was developed to provide guidance to brands and retailers.

Feb 2018 Report
Dirty Fashion Disrupted: graphic of fashion models in spotlight

Dirty Fashion Disrupted: Leaders and laggards revealed

One year on from Dirty Fashion: On track for transformation, this report assesses where global clothing companies and viscose producers stand in the transition towards responsible viscose.

Nov 2019 Report
Dirty Fashion: Spotlight on China - graphic of clothing label with Chinese flag

Dirty Fashion: Spotlight on China

This report shines a spotlight on a new sustainability initiative from ten of China’s leading viscose manufacturers – the Chinese Collaboration for Sustainable Development of Viscose

Nov 2018 Report
Dirty Fashion 1

Dirty Fashion: on track for transformation

This report assesses the progress made to date by global apparel companies and viscose manufacturers in the transition towards responsibly-produced viscose.

Jul 2018 Report
The false promise of certification: graphic of forests and factories

The false promise of certification: How certification is hindering sustainability in the textiles, palm oil and fisheries industries

This report investigated voluntary initiatives in three sectors where growing consumption and unsustainable sourcing have caused serious environmental problems: palm oil, fisheries and textiles.

May 2018 Report
Dirty Fashion revisited: graphic of

Dirty Fashion revisited: spotlight on a polluting viscose giant

This report presents an update on the environmental and human health impacts related to pollution at two factories owned by the world’s largest viscose producer, Aditya Birla Group.

Feb 2018 Report
Dirty fashion 3

Dirty fashion

This report shines a spotlight on the environmental and human health impacts caused by the rapidly expanding viscose industry

Jun 2017 Report

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