Hello

Our campaign on water identified efficiency of use, as the fastest, cheapest and simplest action to take in order to address the current water crisis. The campaign was focused on South Africa, as there are few places is the world, where the impact of water scarcity is felt as keenly. The consequences are already affecting peoples’ lives and livelihoods and are accelerating year-by-year.

Changing Markets is working with our partners to make resource efficiency very concrete and tangible by focusing on the retail sector, through our campaign Cutting the Crap.

The concept of circular economy provides the blueprint on how we can bring our consumption back within planetary boundaries. Our campaign has focused on the carpet industry, where circular alternatives exist, but are not taken up by the market.