New briefing on Big Meat and Dairy greenwashing and misinformation narratives

Changing Markets Foundation Launches New Briefing on Big Meat and Dairy Greenwashing Narratives and Misinformation
Today, Changing Markets Foundation released a new briefing that identifies, dissects and fact-checks some of the most common narratives used by Big Meat and Dairy to justify its business model and grow its profits, and summarizes their efforts to mislead consumers as part of a larger agenda to delay, distract, and derail action on critical food system reforms.
SEE THE BRIEFING HERE: https://changingmarkets.org/report/big-meat-and-dairy/
Topline Misinformation Narratives Highlighted in the Briefing Include:
- ‘Food Security’: Claiming that policies to support more sustainable farming would jeopardize food security – particularly proposals to reduce meat and dairy production/consumption and therefore livestock.
- ‘Growing Demand for Meat and Dairy’: Claiming that continued levels of meat and dairy consumption are ‘essential’ for healthy diets.
- ‘Emissions Leakage’: Claiming that action on emissions will result in production moving to ‘less efficient’ countries.
- ‘Putting Family Farms Out of Business’: Claiming that any environmental regulation will hurt family farms and rural communities.
- The ‘Green Deception’: Stating that the industry’s environmental impacts can be fixed by embracing select regenerative farming practices, and that there’s no need to reduce the number of farmed animals to prevent further harm to the environment and climate.
The briefing expands on Changing Markets Foundation’s new report, ‘The New Merchants of Doubt: How Big Meat and Dairy Avoid Climate Action,’ which analyzes 22 of the largest meat and dairy companies across four continents – including Nestlé, Tyson, and Dairy Farmers of America – highlighting their greenwashing claims, investment in misleading advertising, money spent on political donations and lobbying efforts, narratives pushed through the work of industry associations, and even their work to fund research that downplays the agricultural sector’s impact on climate, all which serve to divert attention away from their inaction on climate commitments and failure to meet climate targets.
READ THE FULL MERCHANTS OF DOUBT REPORT HERE: https://changingmarkets.org/press-releases/groundbreaking-report-reveals-how-meat-and-dairy-industries-have-derailed-climate-action-globally/
You might also like...

Running Latte: Slow Progress on Methane in the Dairy and Coffee Industry
An assessment of 20 of the world’s largest dairy and coffee companies, with combined revenues of over $420 billion, finds that most lack methane targets, credible action plans, or basic transparency around t...

Emissions Impossible: How emissions from big meat and dairy are heating up the planet – Methane Edition
This joint report with the Institute for Agriculture and Trade Policy (IATP) for the first time estimates the methane emissions of five of the largest meat and ten of the largest dairy companies.

Methane Matters: Towards a global methane agreement
At the 2021 Climate Change Conference, over 110 countries joined a pledge to reduce global methane emissions by 30% by 2030. This crucial commitment under the ‘Global Methane Pledge’ came at a time of scient...