Fast fashion brands funding war in Ukraine – UK Release

3 Nov 2022 Fossil Fashion

RUSSIAN oil is being used to make clothing sold by some of the biggest fast fashion brands in Britain and Europe, environmental campaigning organisation Changing Markets Foundation has found.

Inflation in Britain and across the world is soaring in part due to Western sanctions on Russian oil.

But an investigation by the Changing Markets Foundation has found attempts by countries to impose financially damaging sanctions on Russian President Putin are being undermined by the fashion industry.

The report ‘Dressed to Kill – Fashion brands’ hidden links to Russian oil in a time of war’ lists dozens of household name brands which are buying polyester from India’s Reliance Industries. Direct links from this manufacturer were found to Next, New Look and Esprit. The investigation found several other brands were linked to Reliance through their supply chains, including  H&M, Boohoo, C&A and Nike, despite the brands’ significant lack of transparency and disclosure.

During Russia’s full-scale invasion of Ukraine, Reliance has increased the amount of oil it buys from Russia 12-fold; from £59m per month before the invasion of Ukraine to £721m per month by July this year, making Russia its biggest oil supplier.

Reliance is one of the world’s largest integrated producers of polyester fibre and yarn and owned by the second richest man in India. It has the world’s largest oil refining hub in Gujarat, northern India, where many workers are paid just a few dollars a day.

The company has faced numerous allegations of corruption, environmental and human rights abuses.

Still, fashion brands continue sourcing from Reliance, taking advantage of discounted prices of Russian oil, undermining efforts by the West to cut funding to Putin’s illegal war.

This stands in contrast to the high-profile sustainability claims made by many of the same brands.

Cheap synthetic fibres, made from fossil fuels such as oil and gas, now make up 69 percent of all textiles and are to blame for the rapid rise in fast fashion which is ramping up global waste crisis and microplastic pollution, according to the organisation. This figure is expected to skyrocket to nearly three quarters by 2030, of which 85% percent will be polyester.

Brands buying synthetic fabric made by Reliance Industries include a combination of luxury, high-street, fast fashion, sports, and low-cost brands and retailers. The supply chain links found were both direct, including Esprit, Next, Benetton, G-Star Raw and New Look.

Indirect links for brands such as Asda (George), Boohoo, C&A, H&M, GAP, Hugo Boss, Mango, M&S, Nike, Primark, Target, Tesco, Sainsbury’s, North Face, Wrangler and Zalando, were revealed through manufacturing supply chains.

Even though most of these brands have suspended or withdrawn their Russian operations after the invasion of Ukraine, through their reliance on synthetics they continue to contribute to the Russian economy, therefore indirectly funding the war.

Investigation also found supply chain links between a number of brands and Hengli, a Chinese polyester producer using oil from Saudi Aramco, and investing 20 billion USD to turn coal into polyester yarn. That means that major fashion brands are not only at risk of selling polyester made from oil from the world’s biggest emitter, but also from coal in the near future.

This illustrates how widely synthetic-based clothing is made from controversial fossil fuels, and why as a pillar behind the destructive fast fashion model, it has to go.

It means thousands of Britons buying a new fleece or jumper this winter to save energy and avoid turning on the radiator might inadvertently be doing so with clothing made from Russian oil.

George Harding-Rolls, Campaign Manager at Changing Markets Foundations, said: “Just when you thought the fashion industry couldn’t be any more hypocritical with its greenwashing, our latest investigation has uncovered that some of the biggest high-street retailers are funding Putin’s heinous war on Ukraine through their growing reliance on the climate-wrecking fossil fuels.”

“Fast fashion is founded on cheap fossil-fuel derived materials fueling plastic pollution and the climate crisis. Now for the first time we see another human cost of this dependence – buying synthetic clothing made from Russian oil is bolstering their economy during the heinous invasion of Ukraine. At a time where the fate of Ukraine hangs in the balance, I would urge these brands: stop using tainted polyester to help cut Putin’s purse strings.”

Vladyslav Vlasiuk, a sanctions expert working in the Ukrainian Presidential office, said: “Sales of this plastic clothing are indirectly funding Russia’s illegal war. Any fashion company using these firms who buy discounted Russian oil need to change suppliers immediately.”


Anastasiia Martynenko, Head of NGO Zero Waste Society (Ukraine) said: “The full-scale invasion of Ukraine by Russia made clear a cynical and naive dependency on fossil fuels. Using Russian oil and gas for the production of clothing is effectively supporting Putin’s bloody war. Brands must reveal their supply chains and immediately end the use of Russian or anybody else’s fossil fuels and switch to safe, natural, sustainable materials and business models.”

Livia Firth, Founder and Creative Director of Eco Age, said: “Fast fashion is fossil fashion, and this report now proves it beyond any reasonable doubt. In a moment in history when we are discussing net zero and divestment from fossil fuels, the fact that the fashion industry is addicted to synthetic fibres which are oil-based fibres, is a total paradox. These findings from Changing Markets should be a stark warning to both brands and consumers that fashion and climate change are inextricably linked.”

Maria Westerbos, Founder, Plastic Soup Foundation said: “We already knew plastic fashion was dirty. It contributes to climate change and is a risk to our health. Now we find out that it is funding Putin’s illegal invasion of Ukraine. There is no such thing as clean plastic. Fashion brands need to get back to make quality fashion instead of throwaway fashion.”

Changing Markets Foundation calls for complete transparency from fashion brands with regard to the use of synthetic fibres, and commitment to phase them out with a 20% reduction set to a 2021 baseline in the use of fossil fuel-based materials by 2025 and a 50% reduction by 2030.

To read the report in full go to:



Notes to editors

Media contact:

Rebecca Hesketh

07927 616 779

The Changing Markets Foundation partnered with and Zero Waste Alliance Ukraine on this report.


Changing Markets Foundation

The Changing Markets Foundation was formed to accelerate and scale up solutions to sustainability challenges by leveraging the power of markets.

Working in partnership with NGOs, other foundations and research organisations, we create and support campaigns that shift market share away from unsustainable products and companies and towards environmentally and socially beneficial solutions.

For more information visit



Stand is an advocacy organisation that brings people together to demand that corporations and governments put people and the environment first.


About Zero Waste Alliance Ukraine

Zero Waste Alliance Ukraine is a public association that unites Ukrainian zero waste initiatives, created by Zero Waste Lviv, Zero Waste Kharkiv and Zero Waste Society (Kyiv) in 2019.

You might also like...