Growing the good

Consumption of animal products such as meat and dairy has increased at an unprecedented pace since 1950s, with people in the Global North now consuming more than twice what is considered healthy. The number of animals grown for food currently stands at 30 billion, four times the number of humans on the planet, which is having significant negative environmental impacts. Animal agriculture is responsible for 16.5% of global greenhouse gas (GHG) emissions and 32% of all human-caused methane emissions. Moreover, it requires huge amounts of natural resources, including 70-80% of all agricultural land devoted to growing animal feed and pasture, and around half of all water that is used for food production. Nevertheless, livestock production is forecast to grow further, particularly driven by population growth and the expansion of the middle-classes in emerging economies. This campaign is focused on the need to rapidly cut methane emissions from livestock and transition to healthier diets with less and better meat and dairy.

Stranded in a vicious cycle? The case for transformation in animal agriculture

July 2022

The production of meat and dairy is a significant source of carbon and methane emissions, but at the same time also uniquely dependant on stable climate conditions. Industry estimates that the production of red meat and dairy will grow by more than 50% by 2050. However, this is at odds with climate science, which predicts significant disruptions to the sector, estimating 7-10% decline already at 2 degree temperature increase. The alarming effects of climate change caused disruptions are already felt by the farmers around the world. With the world currently on the trajectory of 3 degree warming, this is set to get much worse.

In this briefing, we present a survey of over 200 respondents from the investor community which showed that over 80% are concerned that climate change represents a material risk to meat and dairy industry-related investments, and over 80% said that a lack of mitigation of climate change could lead to stranded assets in this industry. At the same time, more than half of respondents (55%) think that investors are not sufficiently addressing these risks. The survey also shows that investors say more emphasis should be put on mitigation of methane emissions with 94% saying that reducing methane emissions alongside carbon emissions is important. 83% said that investors should encourage companies to reduce their methane emissions. The report ends with recommendations for investors to engage with the meat and dairy industry and ensure that it begins its transformation by radically reducing its carbon and methane emissions.

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Investor Briefing

High Steaks: How focusing on agriculture can ensure the EU meets its methane-reduction goals

June 2022

The agricultural sector is the largest source of methane emissions in the EU, responsible for 8 Mt of methane per year or 53% of EU’s overall methane emissions. This is equivalent to the total emissions from 50 coal-fired power plants, according to conservative calculations. Yet, the EU has very few policies to deal with emissions from its meat and dairy industries. For this reason, the Changing Markets Foundation commissioned research to the independent consultancy CE Delft to calculate methane reduction potential of different measures across the agriculture, energy and waste sectors. The report shows that the EU is currently on track for around 17% methane reductions by 2030, which falls short to the 30% target it has committed to by signing the Global Methane Pledge. It is also significantly less than what the science says is needed. However, there is a lot of potential. Through a combination of measures in agriculture, the EU could cut its methane emissions by up to 36%. The biggest potential comes from policies that would drive the uptake of healthier diets, as recommended by national dietary health guidelines. According to this Europeans should cut their red meat consumption by half and reduce their dairy consumption by a quarter. The study also investigates measures available in other sectors and concludes that the maximum reduction from all available measures could be up to 68%. Our briefing, supported by 6 NGOs, ends with policy recommendations for the European Commission and governments to realise potential of methane reductions in agriculture.

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Policy briefing (English)
Policy briefing (Spanish)
Full study (CE Delft)

Methane Matters: A comprehensive approach to methane mitigation

March 2022

In November 2021, more than 110 countries committed to the ‘Global Methane Pledge’, an initiative launched at the UN Climate Conference (COP26) in Glasgow. The Pledge has the collective goal of reducing global methane emissions by 30% by 2030, compared with a 2020 baseline. This report, published in partnership with Environment Investigation Agency (EIA) and Global Alliance for Incineration Alternatives (GAIA), looks across the three main sectors of anthropogenic methane emissions: agriculture, energy and waste, and outlines policy measures that governments must adopt to maximize methane reductions. Because methane is a very potent but a short-lived gas, rapid and deep reductions in methane emissions represent a key opportunity to slow the rate of global warming and increase humanity’s chances to stay below 1.5-degree temperature increase. According to the UN Environment Program’s Global Methane Assessment (GMA), methane emissions should be reduced by at least 45% in this critical decade of climate action. With 2030 only a few years away, this report provides recommendations for governments on immediate actions that can be taken in national action plans, identifying specific measures and policies to cut methane across sectors. In parallel, the report calls on governments to enhance global governance on methane to enable and support national action on methane, with provisions on monitoring, reporting and verification (MRV), financial and technical assistance.

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Blindspot: How lack of action on livestock methane undermines climate targets

October 2021

The livestock agricultural sector is the single largest contributor to man-made methane emissions. Enteric fermentation in stomachs of ruminants, such as cows and goats, and manure management is responsible for 32% of this potent greenhouse gas, which is 86-times stronger than CO2 over 20 years. Scientists have warned that rapid reductions of methane emissions are needed to slow the rate of global heating and avoid dangerous climate tipping points. For this reason, we have investigated the policies and actions of some of the biggest meat and dairy producing countries and companies to reduce their methane emissions. Our analysis shows that all of the 20 meat and dairy giants scored poorly, which indicates that the largest corporate methane emitters are oblivious to the problem and their responsibility to address it. Only seven of the 20 companies have science-based targets for their overall GHG emissions, but none of them report methane emissions separately or have any targets or action plans to reduce them. Although over half of the companies invest in methane abatement measures, they do not disclose how much these investments are. We have also discovered that none of the 18 countries with the biggest livestock industries has effective policies in place to reduce methane emissions. Although most of these countries report their livestock methane emissions, these have been remained stable or have even increased in half of the countries analysed over the last five reported years. The report calls for rapid policy action to address this problem. In particular, countries where the average consumption of meat and dairy is above recommended intake should develop national action plans with binding policies for consumption reduction. These should focus on a shift to a diet containing less and better meat and dairy, with the promotion of alternative protein and a shift to better food production systems. On the industry side, there should be specific regulations requiring companies to set science-based targets to cut their carbon and methane emissions, both by using technical measures and by reducing livestock production.

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Growing the Good: The Case For Low-Carbon Transition in the Food Sector

October 2018

This report looked at the climate, environmental and health impacts of overconsumption of meat and animal products, current market trends and public policies in this area. It found that the number of vegans, vegetarians and flexitarians is growing rapidly, particularly among the younger generations, a trend which is being reflected in a buoyant market for plant-based products and a wide array of companies manufacturing innovative meat alternatives. However, the report also found that there is a complete lack of public policies supporting these positive consumer and market shifts, which are needed to ensure the food sector is part of the solution to climate change. This stands in stark contrast with significant array of measures supporting a low-carbon transition in sectors such as energy and transport. Shockingly, instead of supporting such societal trends, politicians are succumbing to pressure from meat producers by introducing new legislative measures aiming to restrict market growth for alternatives, such as the recent French ban on terms like ‘vegan burger’, and continuing to support unsustainable agricultural production systems dominated by intensive meat and dairy farmers and producers. The report offers a number of recommendations for policy makers around the world to support such transition, including putting in place ambitious climate targets that drive emission reductions in animal agriculture in line with Paris agreement; introducing fiscal policies to reduce meat demand and consumption; implementing dietary guidelines that encourage a shift to healthier diets including the reduction of animal products; shifting subsidies away from polluting intensive animal farms and addressing negative externalities of animal agriculture; incentivising the production of diverse and underused protein crops, such as pulses, for human consumption; and funding more research and development of plant-based and other meat alternatives, such as clean meat.

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