Changing Markets Foundation Launches New Briefing on Big Meat and Dairy Greenwashing Narratives and Misinformation

Today, Changing Markets Foundation released a new briefing that identifies, dissects and fact-checks some of the most common narratives used by Big Meat and Dairy to justify its business model and grow its profits, and summarizes their efforts to mislead consumers as part of a larger agenda to delay, distract, and derail action on critical food system reforms.

SEE THE BRIEFING HERE: https://changingmarkets.org/report/big-meat-and-dairy/

 Topline Misinformation Narratives Highlighted in the Briefing Include:

• ‘Food Security’: Claiming that policies to support more sustainable farming would jeopardize food security – particularly proposals to reduce meat and dairy production/consumption and therefore livestock.
• ‘Growing Demand for Meat and Dairy’: Claiming that continued levels of meat and dairy consumption are ‘essential’ for healthy diets.
• ‘Emissions Leakage’: Claiming that action on emissions will result in production moving to ‘less efficient’ countries.
• ‘Putting Family Farms Out of Business’: Claiming that any environmental regulation will hurt family farms and rural communities.
• The ‘Green Deception’: Stating that the industry’s environmental impacts can be fixed by embracing select regenerative farming practices, and that there’s no need to reduce the number of farmed animals to prevent further harm to the environment and climate.

The briefing expands on Changing Markets Foundation’s new report, ‘The New Merchants of Doubt: How Big Meat and Dairy Avoid Climate Action,’ which analyzes 22 of the largest meat and dairy companies across four continents – including Nestlé, Tyson, and Dairy Farmers of America – highlighting their greenwashing claims, investment in misleading advertising, money spent on political donations and lobbying efforts, narratives pushed through the work of industry associations, and even their work to fund research that downplays the agricultural sector’s impact on climate, all which serve to divert attention away from their inaction on climate commitments and failure to meet climate targets.

READ THE FULL MERCHANTS OF DOUBT REPORT HERE: https://changingmarkets.org/press-releases/groundbreaking-report-reveals-how-meat-and-dairy-industries-have-derailed-climate-action-globally/