In this episode, Nicola speaks to Caitlin Smith of the Changing Markets Foundation about the power and influence of Big Meat and Dairy. Caitlin explains why we need to worry about methane, and tells us how the meat industry uses tactics of distract, delay and derail, to get away with taking little meaningful action. Meanwhile, the government continues to back campaigns to promote meat and dairy, despite the well-evidenced need to reduce meat consumption for the planet as well as our own health. And adverts deliberately target ethically-minded young people to convert them back to meat and dairy. We also discuss what can be done to reduce the power and influence of this industry, and Nicola explains why we need an end to meat advertising.

Show notes

• Here’s the report Caitlin talks about, The New Merchants of Doubt: how Big Meat and Dairy Avoid Climate Action: https://changingmarkets.org/report/the-new-merchants-of-doubt-how-big-meat-and-dairy-avoid-climate-action/
• You can sign this petition from Changing Markets Foundation (CMF) for a healthy, sustainable food system https://action.wemove.eu/sign/2024-07-big-meat-petition-EN/
• Here’s a briefing from CMF on Big Meat & Dairy narratives: Myths and Misinformation https://changingmarkets.org/report/big-meat-and-dairy/
• Here’s more from CMF on the lack of policies and commitments to genuinely tackle the climate impact of meat and dairy: Big Emissions, Empty Promises: https://changingmarkets.org/report/big-emissions-empty-promises/
• Read more from Adfree Cities on the tactics of meat advertising, and why we need to end it: https://adfreecities.org.uk/explore-harmful-advertising/end-meat-advertising/