George joined Changing Markets in 2019 and has worked across campaigns on fashion, fisheries, plastics and food fortification. From leveraging social networks around a cause to coming up with creative tactics to drive campaign wins, George’s specialism is in digital campaigning and engagement.
Prior to joining Changing Markets, George worked as a senior strategist at international sustainability non-profit, Forum for the Future, where he led digital communications and ran the Futures Centre, a global platform tracking developments in sustainability, as well as pioneering the organisation’s ‘Future of Sustainability’ publication series.
While living in China, he worked in corporate social responsibility and philanthropy advisory at Charitarian, and helped to set up non-profit educational outreach programme, the China Development Foundation. A UK national, George speaks Mandarin Chinese, French and Spanish, and holds a first class degree in Chinese and French from the University of Edinburgh. Outside Changing Markets, George is a board member of the Conscious Advertising Network, a coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.