Alma joined Changing Markets in October 2021 as a Senior Campaigner. Prior to this, Alma worked for over 7 years at WWF-UK and WWF International as a Senior Campaign Manager working on a range of environmental campaigns: engaging the general public to foster political action towards climate change; tackling illegal and unsustainable timber entering the EU market; protecting UNESCO World Heritage sites from harmful industrial activities; stopping deforestation and conversion in our food production; making sure climate and justice was at the heart of the UK Government’s COVID-19 recovery package; advocating for protection and restoration of UK seas; and started working on a campaign to fix our broken food system. While at WWF, Alma also had the opportunity to support the International Gorilla Conservation Programme with the creation of a multi-country (Rwanda, Uganda, and DRC) advocacy comms strategy that it is currently implemented.
Born and raised in Mexico, she holds an arts degree in tourism, as international cultures and languages have been of great interest to her. But it was her passion to environmental work that made her make a career switch. This switch has allowed her to do community outreach, wildlife rescue and rehabilitation, and local campaigning and organising. Lover of nature, she lives by the coast, and in her spare time, she enjoys hiking, swimming, and nature and wildlife photography. She speaks Spanish, English and French.